A&P Launches Two Private Label Value Lines at Pathmark

August 18, 2010

A&P introduced a line of value-tiered private label products under the Food Basics and Home Basics labels at all of its Pathmark stores.

The new lower priced items are part of a Pathmark’s repositioning, according to A&P executives. “This economy has definitely affected our customers’ shopping budgets,” Sam Martin, CEO of A&P said in a statement. “The new Food Basics and Home Basics brands will allow our shoppers to buy all their household necessities for much less than national brands.”

Distinguished by yellow labels and marketed with the slogan –– “Now seeing YELLOW means saving GREEN!,” the food line includes both shelf-stable and perishable goods such as cereal, cheese, produce and meat, while Home Basics includes non-edible products such as household paper goods, laundry detergent, baby products and automotive products.

Montvale, N.J.-based A&P said it plans to introduce the new value-tier brands in its 12 Food Basics limited assortment discount stores in a few months.

Read These Related Articles:

Keywords: a&p, food basics, home basics, pathmark, private label new products, private label trends

Comments - Post a Comment

Post A Comment
Name:	(*Required)
Email:	(*Required) - Not Displayed With Comment
Website:
Comment:

« View All Articles

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture