Grocers Supply Plans Parade Brand Expansion in Joint Venture with Federated Group
August 18, 2010
Arlington Heights, Ill.—Federated Group is pleased to join Grocers Supply, Inc. in announcing a mutual commitment to expanding the wholesaler’s Parade program.
Grocers Supply, a top provider of brands and programs to the greater Houston area, will launch 107 SKUs of Parade frozen vegetables and fruits, reaffirming their commitment to the brand. Moving many items from the VIP packer label and adding more varieties and blends, the new frozen program will begin shipping in the fall, just in time for the holiday season. The vegetable and fruit offerings include both classic and contemporary items sourced from key growing regions around the country and North America.
Grocers Supply, Inc. supplies more than 650 grocery retailers, 1200 convenience stores and 200 schools. Along with the Parade brand, Grocers Supply also offers the Federated Group bilingual value brand Better Valu. The wholesaler’s focus on outstanding service and quality products has created longstanding relationships with independents.
Building on a successful 35-year partnership, beginning with their first Parade rice SKU, Federated Group continues to be a proud and committed provider to Grocers Supply.
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