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Whole Foods Launches Private Label Organic Non-Dairy Beverages

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August 18, 2010

Whole Foods Market launched the company’s first almond milk and light soy milk under its 365 Organic Everyday Value brand.

WF store frontAvailable in Original and Vanilla flavors, The Whole Foods almond milk is the industry’s first-ever private label refrigerated organic almond milk.

"When choosing our nutritious non-dairy beverage options, shoppers can feel confident that they're not only getting the freshest, most flavorful options available, but also the peace of mind that the products are all organic and sourced from American farms, at a great value price 365 days a year," said Chris Slick, Senior Global Coordinator for Exclusive and Store Brands for Whole Foods Market. "We're thrilled to continue offering shoppers the highest quality, responsibly sourced choices in the category with our organic store brand line."

 

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