Tesco Plans to Publish Three Paid Private Label Magazines

August 24, 2010

Expanding beyond its free magazine titles currently available in-store and online, Tesco plans to publish three paid consumer titles focusing on topics such as food, entertainment and a home/living.

The titles -- Food, Home and Your TV Week -- will be available in all Tesco stores shortly, according to a report in the U.K.’s MediaTel Newsline

With a target circulation of 50,000, the Food and Home magazines are expected to launch at the end of September with cover prices of $3 each, the report said.

Your TV Week is not expect to launch until December and will carry a much lower cover price of 69 cents.

The new magazines will be published for Tesco by CatMags Communications, according to the report. Tesco currently publishes two free titles , Tesco Magazine and Real Food, with Cedar Communications.

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Keywords: private label trends, private label magazines, tesco

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