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September 2010 News Center

September 28, 2010

Aldi Sued by Coke Over Juice Carafe Packaging

aldi logoCoca-Cola seeks punitive damages and profits from Aldi for alleged trade dress and patent infringement with the launch of its private label Nature’s Nectar juice line.

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September 28, 2010

August Private Label Dollar Sales Up, CPG Down (Correction)

Nielsen logoPrivate label dollar share rises and units decline, while CPG unit share and dollar shares decline for the four-week period, according to Nielsen data.

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September 28, 2010

More than 600 New Private Label Products at Kroger This Year

kroger store frontCompany president said its corporate brands team creates best-in-class products and programs that are difficult for competitors to emulate.

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September 28, 2010

Court Proceeds With Part of Private Label Organic Milk Lawsuit

aurora logoThe court throws out claims that products were mislabeled organic since the USDA has not withdrawn the producer’s organic certification.

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September 28, 2010

Deloitte Research: Store Brands Are Here to Stay

Consumer packaged goods companies and retail executives recently surveyed by Deloitte agree that private label is here to stay, although retailers believe CPGs need to create more "low-end" brands.

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September 28, 2010

Fresh & Easy Expands Private Label Line for Kids

F&E Goodness2The chain explores new items as well as how it can adapt existing store brands to be more kid friendly in both product size and packaging.

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September 28, 2010

ampm Convenience Stores Introduce New Private Label Brand

ampm logoThe Good Stuff line so far includes bottled water and confections, with other categories to follow shortly.

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September 28, 2010

TreeHouse Foods' Sales Rise With Consumers' Growing Desire for Value

treehouse foods logoThe food manufacturer sees ample opportunity for acquisitions in the fragmented private label market.

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September 21, 2010

Walmart Shifts Private Label Strategy

bill simonU.S. president and CEO admits the Great Value relaunch caused customer confusion and in the future will only be used to “fill holes or gaps in our offering.”

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September 21, 2010

Aldi Drops Milk Prices Under a Buck

aldi logoThe limited assortment retailer turns up the heat in the Dallas- Fort Worth market with an aggressive milk promotion stuns competitors.

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September 21, 2010

Fresh & Easy Removes High Fructose Corn Syrup From Private Label Brands

fresh & easy exteriorThe California grocer adds a new credential to its store brand products, along with its claim of no artificial colors or flavors, or added trans fats.

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September 21, 2010

Research: The New Path to Purchase

iri coverShoppers visit multiple retail channels to meet their needs, but they continuing to consolidate the number of channels in which they shop, with average basket sizes declining, too.

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September 21, 2010

Asda Relaunches Mid-Tier Private Label Line

asda store frontThe British grocer invests $155 million to relaunch and reposition its s mid-tier store brand and renames it “Chosen by You.”

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September 21, 2010

Research: Household Products Brands Under Attack as Consumers Still Fixate on Price

Fifty percent of consumers view private label as equal to national brand quality and said they expect to spend less in the coming year, according to a new AlixPartners study.

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September 21, 2010

Carrefour's Switches Strategy to Focus on Private Label

carrefourThe French hypermarket chain will transform its business from a focus on national brands to developing Carrefour as a consumer brand of choice.

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September 21, 2010

PLMA Live!: How Wall Street Sees the Big Brands

andrew sawyer of goldman sachsWall Street is watching closely as private label continues to gain market share and national CPG brands counterattack. In this video interview, Andrew Sawyer, vice president of Goldman Sachs, gives a Wall Street perspective on CPG trade promotions and advertising, pricing gaps and how things might shake out in the future.

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September 14, 2010

Whole Foods Expands Green Packaging, Beginning With Private Label

whole bodyThe new sustainable packaging guidelines apply to all body care and supplement vendors, and the grocer leads with new recycled containers for its own store brands.

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September 14, 2010

Hispanic Shoppers More Likely to Switch to Private Label Brands

Latino family eatingFocused more on family satisfaction than price, Hispanic shopping behavior also does not shift seasonally as it does among general market shoppers.

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September 14, 2010

Winn-Dixie Launches First NFL Co-Branded Bottled Water

winn dixie new exteriorThe Florida grocer also introduces several new promotional programs for Jaguar fans.

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September 14, 2010

Loblaw Promotes No-Fee Checking for Its Private Label Financial Services

loblaw lgoResponding to ING Direct’s free checking introduction in Canada, the grocer launched an ad campaign extolling the benefits of the same service it has offered for eight years.

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September 14, 2010

TreeHouse Foods Acquires S.T. Specialty Foods

treehouse logoThe maker of private label macaroni and cheese and skillet dinners further broadens TreeHouse’s private label grocery portfolio.

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September 14, 2010

Ralcorp Promotes Greg Dragan

Greg DraganThe former VP of sales now serves as VP and general manager of Ralcorp’s Ralston Foods division.

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September 9, 2010

In-Depth Private Label Packaging Design Research Report Released

Packaging Report coverA brand new landmark research report -- released today and available for download -- features 52 pages of information and analysis based on exclusive primary research conducted by Store Brands Decisions.

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September 8, 2010

Consumer Reports: Private Label Rivals National Brands

Consumer Reports juiceStore brands won or tied in taste tests more than 66 percent of the time, and saved shoppers an average of 30 percent on groceries, a new study shows.

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September 8, 2010

Walmart Reshuffles Merchandising

walmart exteriorThe new structure will yield “strong merchant leadership” that will improve targeted and local marketing initiatives, according to Walmart executives.

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September 8, 2010

Rite Aid Tests Co-Branded Stores with Private Label Retailer Save-A-Lot

rite aid logoKnown for its deep discounted private label assortment, Save-A-Lot will add food and groceries to Rite Aid’s merchandising mix.

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September 8, 2010

Carrefour Redesigns Private Label Packaging

carrefour store frontThe French discounter plans to magnify its logo on store brand packaging and simplify the names of some of its product lines.

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September 8, 2010

Campbell Soup Tempers Outlook Due to Private Label Competition

campbells soupThe company exceeded Wall Street quarterly profit expectations, mostly through cost cutting, but said private label competition will negatively impact future results.

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September 8, 2010

Private Label Frozen Fudge Bars Beat Out Fudgsicle Brand

Compared to Unilever’s Fudgsicle brand, Jewel-Osco’s Shopper’s Value fudge pop came out on top in flavor and value.

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Most Read

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »