Carrefour Redesigns Private Label Packaging
| SHARE: |  |  |  |  |  |
September 8, 2010
Carrefour is redesigning the packaging and labeling of its private label products, making the company’s logo more prominent.
It is also simplifying the names of its various product lines ––for example, “Carrefour Agir bio" will be replaced by "Carrefour bio" –– and will present front-of-package labels in various languages, according to Planet Retail.
The new packaging is expected to be unveiled in November.
Read These Related Articles:
- E-Mart's Private Label Rebranding Lifts Sales
- In-Depth Private Label Packaging Design Research Report Released
- Walmart Promotes Private Label Brands on Facebook
- Whole Foods Redesigns Its Store Brands Prepared Food Packaging
- Method Laundry Develops Award Winning Product and Packaging
« View All Articles
Most Read
Walgreens Forecasts Huge Private Label Upside
Walgreens Revs Up Store Brands and Store Base
Walmart Unveils Great-For-You Icon
Time for a Change: Packaging Innovation Stifled by Both Manufacturers and Retailers
Guest Columns
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
Linking Your Empowered Customer into Your Store Brand Management Process
The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.
Source: Austin Clark Group
See All Guest Columns »Press Releases
Source: U.S. Foods
Trace One and Agentrics-PLM Agree to Merge
Source: Trace One
Three More Fasson Label Constructions Meet New Canadian Recycling Protocol
Source: Avery Dennison
Free Newsletter
In Our Spotlight
Click Image to Open
Current Headlines
Walmart Unveils Great-For-You Icon
Hannaford Introduces Two New Store Brands Lines
Target Elevates Store Brands to Front Page Status
Office Depot Sustainability Report Outlines Store Brands Compliance
Research: Mom's Loyal to Store Brands but Pressured to Buy Up
Article Archive
 | 2012 Archive |
| 2011 Archive |
| 2010 Archive |
| 2009 Archive |