Private Label Frozen Fudge Bars Beat Out Fudgsicle Brand

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September 8, 2010

Jewel-Osco and Walmart win on taste and value, while Aldi’s fudge pops don’t hold up to the national brand, according to a recent taste test.

Wallet Pop’s Store Brand Scorecard sampled the classic Fudgsicle brand, as well as three store brand counterparts to see which frozen fudge pop had the most pleasing taste for the price, and Jewel-Osco won the prize.

Compared to Unilever’s Fudgsicle brand Jewel-Osco’s Shopper’s Value fudge pop came out on top. “These bars are bigger than Fudgsicle and [Walmart’s] Great Value, and shockingly, the taste is even better. And while these bars may have more calories, sodium and total carbohydrate than Great Value, when you break it down per fluid ounce, it’s about the same.”

Before tasting Jewel’s pop, Wallet Pop was pretty impressed with Great Value as well. “I thought Fudgsicle was pretty good. Then Great Value blew it out of the water. Bigger bars, bigger taste, and the calorie, fat, sodium and carbohydrate levels are on par (slightly higher in some cases, slightly lower in others). There is cholesterol though,” Wallet Pop wrote.

Aldi’s Sundae Shoppe fudge bars, however, were a disappointment. “Each fudge pop was getting tastier and tastier, until Aldi was sampled. The bars may be as big as Jewel's but given the murky chocolate flavor, they're nowhere near as good.”

Because most of the pops were different sizes, Wallet Pop analyzed pricing by fluid ounce and determined that Aldi’s was the cheapest, followed by Walmart. Jewel came in at 13 cents a fluid ounce while Fudgsicle came in 7 cents higher per equal measure.

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