In-Depth Private Label Packaging Design Research Report Released

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September 9, 2010

"The Future of Store Brands Packaging Design,"  released today and available for download, features 52 pages of information and analysis and 25 data charts based on exclusive primary research conducted by Store Brands Decisions.

The research, sponsored by Group360 Worldwide, reveals three key factors that will drive store brands packaging design in the future and answers the following important questions: How do retailers plan on developing store brands packaging design strategy? Who will be responsible for managing store brands packaging design refreshes and complete redesigns? What are retailers’ plans to adopt technology to support the store brands packaging design process? Who will pay for store brands packaging design?

“We conducted the industry’s first study on store brand packaging design specifically so that retailers can benchmark their practices and plans against the broader store brands retailing market,” said John Failla, president and editorial director, Store Brands Decisions.  “We are excited about the insightful analysis captured in our brand new report and how the results can help further support the store brands industry.”

Thirty-six retailers operating more than 58,000 stores, generating more than $900 billion in sales participated in this benchmarking study, including Walmart, Target,  Safeway, Kroger, Supervalu, Loblaw, HEB, Ahold, Whole Foods, Delhaize America, Winn-Dixie, Wegmans, Meijer, Walgreens, Sam's Club, Costco and many more.

Read more about "The Future of Store Brands Packaging Design" and download the PDF.

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