Ralcorp Promotes Greg Dragan

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

September 14, 2010

Greg Dragan has been promoted to vice president and general manager of Ralston Foods, a division of Ralcorp Holdings Inc.

Greg Dragan

Dragan recently served as vice president of sales, marketing and logistics for Ralston. Since the start of his career in sales more than 30 years ago, he has held positions of increasing responsibility, initially with Jeno’s Frozen Foods and later with Specialty Brands Inc., and Ralston Purina.

In 1994, Ralston Purina spun-off its store brand foods business and Chex branded cereals, which created Ralcorp Holdings Inc.

Dragan has been a member of the Private Label Manufacturers Association board since 2008 and currently chairs its trade relations committee.

Read These Related Articles:

• Building Trading Partner Collaboration with Trust
• Safeway and Supervalu Outline Store Brand Vision and Strategies
• Store Brands and Value Drive Whole Foods Recovery
• What Went Wrong With Walmart's Great Value Strategy?
• P&G and Other CPGs Cut Prices to Combat Store Brands

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases