Fresh & Easy Removes High Fructose Corn Syrup From Private Label Brands

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September 21, 2010

Responding to customer concern and requests, Fresh & Easy Neighborhood Market is removing high fructose corn syrup from all of its store brands, including its Goodness line targeted to children.

“It wasn’t in very many [products], but now it’s not in any,” Susie Garcia, a dietitian who has partnered with the chain, told Supermarket News.

El Segundo, Calif.-based Fresh & Easy operates 163 stores in California, Arizona and Nevada, and its store brand products have no artificial colors or flavors, added trans fats, and “only use preservatives when absolutely necessary.” Now the grocer can add to its claims that its store brand products are free of high-fructose corn syrup as well.

Read These Related Articles:

• Fresh & Easy Expands Gluten-Free Program
• Consumers See Little Quality Difference Between Store Brands and National Brands
• Store Brands' Dollar Sales Rise, Unit Volume Declines
• P&G and Other CPGs Cut Prices to Combat Store Brands
• Fresh & Easy Launches New Healthy Prepared Food Line

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