Welcome guest!    Login or Register

Fresh & Easy Removes High Fructose Corn Syrup From Private Label Brands

SHARE: Email to a ColleagueEmail Print This ArticlePrint Share on LinkedInLinkedIn Share on FacebookFacebook Share on TwitterTwitter

September 21, 2010

Responding to customer concern and requests, Fresh & Easy Neighborhood Market is removing high fructose corn syrup from all of its store brands, including its Goodness line targeted to children.

fresh & easy exterior“It wasn’t in very many [products], but now it’s not in any,” Susie Garcia, a dietitian who has partnered with the chain, told Supermarket News.

El Segundo, Calif.-based Fresh & Easy operates 163 stores in California, Arizona and Nevada, and its store brand products have no artificial colors or flavors, added trans fats, and “only use preservatives when absolutely necessary.” Now the grocer can add to its claims that its store brand products are free of high-fructose corn syrup as well.

 

« View All Articles

Most Read

Guest Columns

From Shelf to Cart: A Brief Yet Complex Journey

From Shelf to Cart: A Brief Yet Complex Journey

To improve the chances of getting your products in shopper carts, keep visibility, shopability and relevance top of mind as you assess store brands, packaging and design.

Source: GROUP360 Worldwide

The Underemployed as High-Value Shopper Target (Really!)

The Underemployed as High-Value Shopper Target (Really!)

Store brands can play a great role in helping the underemployed weather their financial storm, offering quality and value products that help stretch scarce dollars.

Source: GROUP360 Worldwide

Solving the Store Brand Leader Dilemma

Solving the Store Brand Leader Dilemma

Management often faces a dilemma about what type of leader to select – the internal retail rising star or the proven CPG executive from outside the company. Find out how both can work.

Source: KalypsoLP

See All Guest Columns »

Press Releases