PLMA Live!: How Wall Street Sees the Big Brands
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September 21, 2010
Wall Street is watching closely as private label continues to gain market share and national CPG brands counterattack. Andrew Sawyer, vice president of Goldman Sachs, gives a Wall Street perspective on CPG trade promotions and advertising, pricing gaps and how things might shake out in the future. VIEW VIDEO
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Guest Columns
Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings
Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.
Source: Tetra Pak Inc.
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
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