ampm Convenience Stores Introduce New Private Label Brand

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September 28, 2010

BP’s ampm convenience store chain introduced a new line of private label snacks and beverages called Good Stuff.

The name of the brand came from the company’s tagline used for many years in its advertising –– “Too Much Good Stuff"

The initial launch across the country included bottled water and candy. The bottled water comes in a 24-pack and carries a suggested retail price of $3.99. Good Stuff by ampm candy comes in nine varieties: gummi bears, gummi worms, sour neon worms, peach rings, apple rings, orange slices, blue sharks, candy corn and jelly beans.

"The ampm stores are known for providing great value to consumers and we are always looking for different ways to meet the customer's snacking needs," said Bill Fry, president of BP's ampm franchise organization. "So we decided to introduce our new 'Good Stuff by ampm' brand by giving customers the best of both worlds."

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