Fresh & Easy Launches Offbeat Private Label Snack and Cooking Sauces

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

October 19, 2010

Fresh & Easy Neighborhood Market is introducing a crunchy plantain snacks in its stores to appeal to various Latino groups who consider the plantain a staple in their diets.

As an alternative to potato chips, Deliciously Crunchy Plantain Crisps contain only plantains, sunflower oil and salt, and, like most Fresh & Easy products, are free of artificial preservatives, flavors or colors.

The 150-store chain on the West Coast also is rolling out store brand authentic cooking sauces inspired by flavors and recipes from around the world, including Indian, Thailand, France as well as U.S. regional flavors. Some of the first sauces to roll out will be including Provencal, Korma, Thai Red and Texas Chili (pictured at left).

The idea is to allow the novice cook to travel the world without leaving the kitchen, by using the easy-to-follow cooking instructions on the label.

The new products were design by Pemberton & Whitefoord (P&W), which also designed Fresh & Easy’s Kid’s Cereal, Tortilla Chips, coffee bags and sparkling water, as well as the company’s overall branding and logo.

Read These Related Articles:

• ConAgra Acquires Elan Nutrition from Sun Capital Partners
• Duane Reade Launches DR Delish
• Store Brands Take Off in Convenience Stores
• Safeway Adds New Signature Cafe Salsas and Dips
• 7-Eleven Promotes Executive to Focus Exclusively on Private Label Product Development

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases