Kroger and Walmart Store Brands Affected by Frozen Vegetable Recall

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

October 19, 2010

Private label frozen vegetable blends containing peas at both Kroger and Walmart stores are being pulled from store shelves due to a voluntary recall instigated by manufacturer Pictsweet Co., due to the possibility of the products containing glass fragments.

The recall affects certain codes of Walmart’s Great Value frozen vegetables nationwide and Kroger’s own brand frozen vegetables in the southeast region, according to Pictsweet.

The specific products recalled include Kroger 12-ounce Green Peas, Kroger 12-ounce Peas and Carrots, Great Value 12-ounce Steamable Sweet Peas and Great Value 12-ounce Steamable Mixed Vegetables.

“No injuries have been reported to date,” Pictsweet said in a statement. “While no injuries have been reported, Pictsweet is advising the public that product from these packages indicated above should not be consumed. Consumers who have purchased the above product should return them to the place of purchase for a full refund.”

Read These Related Articles:

• Wal-Mart Exec Likens Great Value Brand to Coca-Cola, Tide and Cheerios
• Supervalu Recalls Gourmet Store Brand Macaroni and Cheese
• Supervalu Introduces New Store Brand Frozen Desserts
• Nash Finch Launches New Organic Line
• Second Culinary Circle Product Recalled in Two Weeks

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases