A&P Introduces The Food Emporium Trading Company Label

November 2, 2010

Great Atlantic & Pacific Tea Co unveiled an exclusive new collection of international specialties under The Food Emporium Trading Company brand, named after the company’s gourmet retail chain in New York.

FETC panettone “From the markets of Marrakech to the olive groves of Italy, from the best bakeries to the tropics of Thailand, The Food Emporium Trading Company has searched far and wide to bring back some of the best undiscovered culinary garnishes, snacks and sauces,” the company promoted on the Food Emporium web site. “So leave the passport at home and let The Food Emporium Trading Company take your taste buds on a trip they won’t soon forget.”

Promoted with the tagline “Taste What the World Has to Offer,” international specialty items include Italian Gelato, Panettone and spaghetti sauces, first cold-pressed olive oil from Spain, organic coconut milk for the preparation of Thai cuisine, assorted salsas, French inspired chocolate truffles…and cheesecake from New York.

FETC truffles The new brand will be sold in A&P, Food Emporium, Waldbaum’s and SuperFresh stores. It is unclear at the juncture what the introduction of this brand means, if anything, to A&P’s Via Roma, an authentic Italian store brand developed and introduced in 2009.

As part of its turnaround plan, A&P last week announced it plans to enhance the customer experience and value proposition by refining its product mix, pricing and promotions initiatives as well as “enhancing and expanding its private label brands, including America's Choice, Food Basics and The Food Emporium Trading Company.”

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Keywords: premium private label, private label food

Comments (4) - Post a Comment

I was really excited to see this line -Food Emporium Trading Company- on your shelves. Everything in it is very high quality and much better than your usual products. I thought, ah - A

Marilynn Winston at 4:35pm EDT - October 13, 2011

A purchase was made recently during the holiday season at my nearby A

Albert Eisler at 1:49pm EST - January 3, 2012

This is regarding a purchase at my local A

Albert Eisler at 6:53pm EST - January 4, 2012

Can you tell me where I might purchase your Trading Company panettone now that my local Food Emporium no longer has any? I would be happy to order several. Thank you,Enrico Dressler

Enrico Dressler at 10:46am EST - January 31, 2012

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