Store Brands Social Media Marketing Expected to Soar

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

November 9, 2010

Social media marketing and engagement is on the rise in retail, especially among retailers who view it as a means to connect with customers and create loyalty for their private label brands, according to a new retailer benchmarking study conducted by Store Brands Decisions.

While less than 20 percent of retailer respondents report they currently have written social media strategies and plans in place, an additional 50 percent of retail respondents said they are in the process of developing social media strategies as part of their overall stores brands marketing, according to the new research report titled “Store Brands & Social Media.”

Dedicated budgets and plans to develop social media programs are evidence of the retail industry’s interest in exploiting these communications tools to build awareness and market share for their store brands. Upwards of 83 percent of retail respondents confirm they will have dedicated social media budgets in 2011, up dramatically from 29 percent in 2009.

John Failla

“The data from our study establishes the first benchmark ever established for retailer use of social media for promoting store brands,” said John Failla, publisher and editorial director of Store Brands Decisions. “We predict a dramatic expansion of social media use by store brands in 2011 based on the findings of this research”

A preview of the Store Brands Decisions’ research report, “Store Brands & Social Media,” will be available at the PLMA Show at the Store Brands Decisions’ Booth #8801 in the Innovation Hall. The report is presented in two parts–– the first part reveals the data and analysis of the exclusive retailer benchmarking study, while the second part is a detailed primer on how store brands retailers can leverage social media marketing and build campaigns developed by Schupp Company, Store Brands Decisions’ content partner on the research report.

”The process outlined in our research report by Schupp Company represents a disciplined approach grounded in solid media planning principles that retailers can follow to plan social media strategies and campaigns for their store brands,” Failla noted.

Featurings in-depth analysis and data on all areas of social media, the research report includes retailer perceptions, awareness and knowledge of various social media tools; current and planned social media practices; social media strategy development; and approaches to measuring social media program effectiveness. The 45-page research report includes more than 25 charts and graphs as well as actual examples of retailer best practices with Facebook, Twitter and other social media platforms. The report also features a step-by-step roadmap to help retailers build effective social media strategies and campaigns.

For more information contact John Failla at jfailla@storebrandsdecisions.com.

Read These Related Articles:

• Kmart's CMO is High on Private Label and Social Media
• Costco Leads in Social Media Discussions
• Hannaford Engages Moms in Social Media Conversations, Introduces Home 360
• Nielsen: Online Celebrity Fans More Likely to Follow Brands
• Food Lion Kicks Off New Sweepstakes Program

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases