Ampm Adds Candy and Hispanic Snacks to Its Private Label Line
| SHARE: |
November 23, 2010
BP’s ampm chain added nine candy products and thee Hispanic snacks to the Good Stuff private label snack line launched in the spring.
Item additions included candy corn, jellied candies and jelly beans as well as "El Mero" snacks targeted to Hispanics that include chili mango fruit snacks, garbanzos and churritos.
"Hispanic consumers are looking for products with authentic flavors," ampm president Bill Fry said in a statement. "After testing products with more than 400 consumers, we selected their top three choices to launch our El Mero brand. Hispanic consumers have exhibited strong loyalty to the ampm brand, and we will continue to find ways to give them what they want."
Read These Related Articles:
- 7-Eleven Promotes Executive to Focus Exclusively on Private Label Product Development
- ConAgra Acquires Elan Nutrition from Sun Capital Partners
- Store Brands Take Off in Convenience Stores
- Store Brand Nut Manufacturer Implements New Forecasting Software
- Trader Joe's Recalls Store Brand Granola Bars
« View All Articles
Most Read
Nielsen and NPD Offer Opposing Views About Private Label Prospects
Kroger Relaunches Its Private Selection Brand
Walmart Canada Debuts BBQ Collection
Guest Columns
Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings
Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.
Source: Tetra Pak Inc.
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
See All Guest Columns »Press Releases
Free Newsletter
In Our Spotlight
Current Headlines
Target to Rebrand and Rename Home Line
OfficeMax to Expand Private Label Lines to Wider Retail Audience
Whole Foods Debuts Nourish, Exclusive Organic Beauty Brand
Research: Shoppers Find Little Differentiation in Grocer's Private-Labels
Article Archive
![]() | 2012 Archive |
![]() | 2011 Archive |
![]() | 2010 Archive |
![]() | 2009 Archive |

