Store Brands Bolster Target's Popularity

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November 23, 2010

Approximately 20 percent of Target’s overall sales are derived from private label, with food product sales and the number of grocery SKUs on the rise.

"We've grown our own brand foods faster than our total food growth over the past five years, as we've continued to expand our product offerings into new product categories that we hadn't developed before," Annette Miller, Target’s grocery manager, told the Minneapols Public Radio.

The chain typically focuses on products shoppers are most included to trial, including staples, snacks, coffee and dairy and creates unique flavors not found anywhere else, according to Miller. For example, "One of the best-selling Archer Farms' chips is a blue corn chip with flax seed," she said. "One of our best-selling Archer Farms pizzas is a goat cheese, potato and spinach pizza."

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