Winn-Dixie Bottled Water Sales Benefit Toys for Tots

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December 6, 2010

Jacksonville, Fla.-based Winn-Dixie Stores Inc. is offering specially wrapped 24-packs of Winn-Dixie brand spring water and purified water to benefit the U.S. Marine Corps Reserve’s Toys for Tots program to bring for economically disadvantaged families this holiday season.

For every 24-pack of bottled water sold, 10 cents will be donated to the organization, up to a total of $100,000. Two of Winn-Dixie’s vendors, Niagara Bottling and Silver Springs Bottled Water, are supplying the product.

The water’s packaging reflects the partnership — imagery that includes the “Marine Teddy Bear,” children and a red wagon filled with gifts. The 24-packs of bottled water retail for $3.69 and are now available in all 485 Winn-Dixie stores.

“We are thankful to Winn-Dixie for their support of Toys for Tots and our military,” said retired Marine Maj. Bill Grein, vice president of the Marine Toys for Tots Foundation. “Together, we can ensure this is the most successful Toys for Tots campaign in our 63-year history.”

Toys for Tots began in 1947, when Maj. Bill Hendricks and a group of Marine Reservists collected and distributed 5,000 toys to needy children in Los Angeles. The project was so successful it was expanded nationwide the following year. Marines have conducted successful nationwide campaigns every Christmas since 1948, distributing more than 400 million toys to more than 188 million disadvantaged children across the country.

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