Carla Cooper Named New CEO of Daymon Worldwide

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December 8, 2010

Consumer packaged goods veteran Carla Cooper was named Daymon Worldwide’s CEO and president effective Jan. 1, 2011. Cooper a Daymon board member since 2009, Cooper succeeds company co-founder Milton Sender, who will retain his role as chairman of the board.

Carla Cooper

Allan Noddle who served as interim president, after the departure of Alex Miller, will return to the board of directors. As the second CEO in Daymon’s 40-year history, Cooper brings nearly 20 years of senior management experience at CPG companies such as positions at some Coca-Cola, PepsiCo, Procter & Gamble and The Kellogg Company. Most recently she served as senior vice president of the Quaker, Tropicana and Gatorade sales organization. Prior to that, she was President and general manager of the Natural and Frozen Foods Division at Kellogg’s.

“The best practices Carla developed during her time in the consumer branding world will help fuel the growth of Daymon Worldwide as the company looks to expand its footprint and customer base,” said Sender. “She is a proven leader and general manager who has a keen appreciation for the value of relationships — with clients and internal stakeholders. Having worked side-by-side with Carla on Daymon’s board of directors, I am confident she is the right person to lead Daymon Worldwide into its next phase of growth.”

Daymon is one of the largest private brand companies in the world, operating in more than 20 countries. Daymon’s retail partners achieve private brand penetrations averaging more than 20 percent globally and up to 40 percent at some of its “best and most mature customers,” the company said in a statement.
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“Milt and his co-founder, Peter Schwartz, built the premier company in the private label and retail services industries,” Cooper said. “I take my role as guardian of their legacy seriously and look forward to the opportunity to broaden and enhance Daymon Worldwide’s position with our employees, business partners and suppliers.”

Read These Related Articles:

• Ed Wright Named President and COO of Daymon's North American Brokerage
• Executive Interview: Daymon Worldwide's Carla Cooper
• Supervalu Ends Relationship With Daymon
• Resist the Temptation of Easy Money for Long-Term Store Brand Growth
• Former PepsiCo Executive Joins the Board of Daymon Worldwide

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