Alec Baldwin and His Mother Rev Up Wegmans' $6 Meals Program

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December 21, 2010

An appearance on The Late Show With David Letterman, where Alec Baldwin innocuously revealed his mother’s penchant for Wegmans, resulted in the pair appearing in a series of Wegmans’ television ads promoting the grocer and its $6 chef prepared meals and bakery items.

During the talk show, the “30 Rock” star revealed that his mother refused to move from her native Camillus, N.Y. to be nearer her sons in California because there are no Wegmans stores there. His mother’s response to the suggested move was: “And leave Wegmans?”

An offhanded comment on the talk show turned into a series of clever television ads featuring Baldwin and his mother shopping in Wegmans and feasting their eyes (and sometimes tasting with their hands) some of the grocer’s delectable bakery items and meals.

Wegmans’ is currently featuring $6 meals where customers can select one entrée accompanied by two sides. Those interested in portion sized and calorie counts can visit the web site in advance and build more sensible meals.

In one of the ads promoting $6 meals (shown above), Baldwin remarks: “I can’t get a cup of coffee in New York for $6.”

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