Brookshire Creatively Promotes Private Label

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

January 18, 2011

Over the past several weeks, Tyler, Texas-based Brookshire Grocery Co. has stepped up its store brands promotions in an attempt to better connect customers with its store brands.

Through Feb. 1, the company recently announced on its web site that all shoppers who purchase 10 or more Food Club canned vegetables with their loyalty cards are automatically entered in a drawing with a chance to win a $100 in-store gift card.

Another private label program, dubbed the “Food Club Frenzie,” involves surprise home visits where customers can earn $100 for each private label Food Club item they have in their house, with a maximum reward of $3,000. Those who have 50 Food Club items will also win a 50-inch flat-screen television. "Start stocking up on Food Club, because we might just knock on your door," the grocer wrote on its web site.

In another promotion it ran last fall, Brookshire also recently awarded a Camero to Lue Ann Robles, of Hillsboro, Texas. For every Food Club item purchased using their loyalty card, customers earned a chance to win a Camaro.

Five randomly-chosen finalists, including Robles, won a NASCAR weekend package, including tickets and pit passes to the O'Reilly Auto Parts and AAA Texas 500 races, a one-night stay at the Gaylord Texan, a $250 Brookshire's gift card, and a $200 Visa check card. At Texas Motor Speedway during the AAA Texas 500, all five drew a key in the hopes of turning on the ignition to the car, and Robles picked the winning key.

Read These Related Articles:

• Grocers Heat Up Spring and Summer PL Marketing Programs
• Hannaford's Private Brands Help Feed the Hungry
• Hannaford Online Game Reasserts Private Label Savings
• Loblaw Runs Switch-and-Save Promotion
• Food Lion's Breakfast Club Promotes Store Brands

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases