Winn-Dixie Gives Space Coast Family an Extreme Grocery Gift

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January 18, 2011

The Hurston family received a gift of one year’s worth of groceries from Winn-Dixie at the conclusion of a weeklong build of the family’s new home as part of the “Extreme Makeover: Home Edition” in Coco, Fla.

The gift was presented to Joe and Cindy Hurston (at right in the photo) by Mark Nyquist, district manager of Winn-Dixie, and Irene Tymczyszyn, senior director of the grocer's private label innovation.

The Jacksonville, Fla.-based grocer was one of the local corporate partners in the construction project, dubbed “Extreme Makeover Space Coast Edition.” More than 100 Winn-Dixie associates spent a day helping build the walls of the family’s new home. The grocer -- which operates 484 retail grocery stores in Florida, Alabama, Louisiana, Georgia and Mississippi -- also stocked the Hurston’s new kitchen with food.

In addition, Winn-Dixie provided its store brands snacks and drinks for the hundreds of volunteers and skilled trades people working around the clock on the weeklong project.

More than a year ago, the Hurston family lost their home to flooding and had little or no insurance money to help them rebuild before this relief project.

Click here to learn more about the family and the construction project.

SBD Views: Great to see a retailer utilizing its store brands to serve the community. Way to go Winn-Dixie!

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