February 2011 News Center
February 24, 2011
CVS Unveils Just the Basics Store Brand
The drug chain introduces 100 SKUs across numerous categories ranging from groceries and beverages to household and personal care.
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February 22, 2011
Walmart Appoints Head of New Global Consumer Insights Team
The team will help both Walmart and Sam’s Club understand broad consumer trends, provide insights into customers’ needs for both CPG and store brands products.
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February 22, 2011
A&P Names New Store Brands Executive
The beleaguered retailer named six new executives as part of its plan to bolster its merchandising and marketing teams.
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February 22, 2011
Loblaw Introduces Store Brands Greek Yogurt
The company also is reportedly quietly restructuring its management team to better compete with encroaching discounters.
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February 22, 2011
Mintel: Exotic Food Flavors Featured in More New Products
Caribbean, Thai and Japanese flavors lead in new product interest and growth as consumers are exposed to more ethnic flavors through television, travel and the Internet.
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February 22, 2011
Save-A-Lot Opens Five New Stores This Week
The hard-discounter with a focus on store brands has doubled its Chicago presence with these new locations.
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February 22, 2011
Aldi Opens First Big Apple Store
The limited assortment retailer has high expectations for the store, which has the potential to serve 100,000 people in a one-mile radius.
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February 22, 2011
Stew Leonard's Reformulates Store Brands Ketchup
Now sold in an upside-down squeeze bottle, the new ketchup formulation is made with natural sugar instead of high fructose corn sweetener.
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February 15, 2011
Supervalu Restructures Store Brands Merchandising Team
This marks the second significant restructuring of the grocer’s merchandising team in less than a year as the company struggles to grow top-line sales.
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February 15, 2011
Walgreens Debuts Store Brands in National TV Ad Campaign
The campaign, which also includes a significant digital and social media component, focuses on value and elevating the image of the drug chain’s store brands.
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February 15, 2011
Store Brands Decisions Launches eLearning Events
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he first webinar event debuted last week and explored techology’s role in the packaging design process.
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February 15, 2011
Technomic: Retailer Prepared Food Programs Gain Ground on Restaurants
Health and nutrition, and “kid appeal” top consumer’s needs when it comes to prepared food choices at retail.
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February 15, 2011
Supervalu Launches Private Label Brew
Buck Range Light is the grocer’s first entry into the value beer market, adding to its already successful craft and imported private label beer brands.
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February 15, 2011
Target Circular Takes On National Brands
Up & Up positions itself aggressively against national brands showing savings that range from 40 cents to $2.
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February 15, 2011
Fresh & Easy Launches Gourmet Meals
The new line includes fresh and frozen meals as well as soups and desserts, each retailing for under $7.
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February 8, 2011
Whole Foods Pilots Stringent Animal Welfare Code for Fresh Meats
More than 1,200 farms and ranches providing the company with products have received Step certification through independent third parties.
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February 8, 2011
Wegmans Drives Blog Engagement With Contest
The contest is intended to drive interest around the grocer’s store brands and boosts readership of its Fresh Stories blog.
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February 8, 2011
Store Brands Imitate Pack Size Reductions
Picking up on a practice started by CPGs, store brands retailers are leveling the playing field by reducing pack sizes to avoid raising prices.
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February 8, 2011
Loblaw Offers Proprietary Sustainable Salmon
The WiseSource brand is farmed Atlantic salmon raised in Canadian waters using a method called Integrated Multi-Trophic Aquaculture (IMTA).
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February 8, 2011
Family Dollar Selects MMI as Its Store Brands Agency
MMI will assist the dollar store chain with private label category sales, research analytics and other marketing support.
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February 8, 2011
Mintel: Hispanic Still Favor National Brands for Personal Care
Lower-income Spanish-dominant Hispanics are buying name brand personal care products at a higher rate than their English-dominant counterparts.
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February 8, 2011
The Fresh Market Runs Private Label Coffee-Naming Contest
Submissions should communicate the product’s unique flavor profile and play off a popular song title, according to contest rules.
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February 8, 2011
PLMA Live!: Former Walmart Exec Erik Winborn
What happens in Washington, D.C. can have a big impact on store brands. Erik Winborn, a former Wal-Mart executive who now tracks government activities for PLMA, provides perspective on what to expect in 2011.
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February 1, 2011
Walmart Names New Chief Merchandising Officer
Walmart U.S. promotes its executive vice president of merchandising to succeed John Fleming who resigned seven months ago.
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February 1, 2011
Walgreens Launches Private Label BORBA Skin Care Collection
With considerably less fanfare, the drug chain also quietly rolled out its new private label beer called Big Flats 1901.
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February 1, 2011
Walmart to Launch Eco-Friendly Cosmetic Line for Tweens
At a recent press event in New York, the retailer offered a sneak peak at its new private label GeoGirl line developed with Pacific World.
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February 1, 2011
Private Label Promo to Award Winners Free Groceries for a Year
Price Chopper’s Brands Sweepstakes will award six shoppers the grand prize, based on their store brands purchases.
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February 1, 2011
CVS Adjusts Succession Plan After Walmart Blocks Executive Appointment
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he drug chain was forced to drop Hank Mullany as its appointed president due to a non-compete agreement he had with Walmart, his former employer.
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Most Read
Nielsen and NPD Offer Opposing Views About Private Label Prospects
Kroger Relaunches Its Private Selection Brand
Walmart Canada Debuts BBQ Collection
Guest Columns
Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings
Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.
Source: Tetra Pak Inc.
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
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