Family Dollar Selects MMI as Its Store Brands Agency

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February 8, 2011

Family Dollar Stores Inc. selected Fort Worth, Texas-based Marketing Management Inc. (MMI) to be its in-house store brands sales and marketing agency.

MMI will assist Family Dollar with private label category sales, research analytics, onsite private brand support, quality assurance and consumer insights, the retailer said in a statement.

“A compelling assortment of private brand merchandise across the store gives our value-conscious customer more choices and complements the increase in national brand products from food to housewares,” said Don Hamblen, Family Dollar senior vice president of customer marketing. “Enhancing our Private Brand offering is a key strategic initiative for Family Dollar aimed at driving improved margins and customer loyalty.”

MMI maintains relationships with more than 600 private label manufacturers in virtually every category of the retail food and drug business, which will accelerate success for Family Dollar operator of 6,800 stores in 44 states.

SBD Views: This move should translate into further dollar store PL share gains over the next 18-24 months and present new opportunities for the store brands supplier community. -- John Failla for Store Brands Decisions

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