Supervalu Launches Private Label Brew

February 15, 2011

Supervalu has launched a national private label beer under the Buck Range Light brand, which is retailing for approximately $5.99 for a 12-pack in most markets.

Buck Range beer “Supervalu’s goal in creating a new private brand beer is to provide customers a fair, low price option with the same great taste as leading national brands,” said Trent McKinster, director of beer for Supervalu, which operates 4,270 stores under various banners.

Described as a high quality beer “that won’t break the bank,” the low-priced American lager can be purchased at Albertsons, Jewel-Osco, Cub Foods, Farm Fresh and Albertsons Express and Jewel Express Fuel Centers.

Buck Range Light is Supervalu’s first entry into the value beer category. The grocer continues to offer a full-line of “private brand above brand premium beers” including craft beers RJ King Wingwalker and Metolius, and imported labels Gouden Haven and San Lucas, according to a company statement.

Supervalu said it continues to explore expanding Buck Range Light’s distribution into additional markets.

Read These Related Articles:

Keywords: private label beer

Comments - Post a Comment

Post A Comment
Name:	(*Required)
Email:	(*Required) - Not Displayed With Comment
Website:
Comment:

« View All Articles

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture