Fresh & Easy Launches Gourmet Meals

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February 15, 2011

Fresh & Easy Neighborhood Market launched a new line of restaurant quality fresh and frozen meals called Gourmet.

Created by Fresh & Easy’s team of chefs, “Gourmet gives customers a fine-dining experience with all the comforts of home,” the company said in a statement.

“We’ve heard continually from our customers that they love our meals, so we set out to create a truly gourmet line of affordable meals to give our customers even more options,” said John Burry, Fresh & Easy’s Chief Commercial Officer. “Instead of spending $20 a plate at a restaurant, customers can pop in to Fresh & Easy for delicious and affordable meals they can enjoy in the comfort of their homes.”

Launched on Valentine’s Day at all 150 Fresh & Easy stores, the Gourmet selections include soups for $3.99 such as Crab and Sweet Potato Bisque and French Onion Soup. Fresh prepared meals, retailing for between $5,99 and $6.99, include California Champagne Shrimp, Fontina Chicken, Apricot Pork, Lobster Ravioli, Mediterranean Salmon, Chicken Milano, Portabella Pappardelle, Braised Lamb Shank and Slow Braised Beef.

Gourmet frozen meals, priced at $6.99, include Braised Beef in Red Wine Sauce, Mediterranean-style Fisherman Stew and Pork with Portobello Mushroom Sauce.

Dessert selections include Lemon Tartlets and Mixed Berry Tartlets for $2.99 and Dark Chocolate Raspberry Gelato Truffles for $5.99

Click here to download a PDF featuring photos of the products in the new line.

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