Target Circular Takes On National Brands

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February 15, 2011

Target’s Sunday circular boldly positioned Up & Up with a full page dedicated to price comparisons with national brands including Clorox, Similac, Reynolds Wrap, Tums, Jergens and NyQuil.

Although the price comparisons were buried on Page 13 of the 16-page circular, the page was designed with an aqua blue background, markedly different from most of the other white and gray pages. Titled “Side by Side Savings. Love the Brands…Love the Deals," featured savings range from 40 cents to $2.

The smallest savings gap was for Up & Up 75 count disinfecting wipes at $3.59 compared to the Clorox brand at $3.99. The largest savings is on Up & Up’s cold and flu night relief retailing for $2.99 compared to NyQuil’s $4.99.

The following are other featured savings:

• Reynolds Wrap aluminum foil for $7.49 versus the same 200-square feet of Up & Up foil for $6.34;
• Similac infant formula for $21 versus the same 23.2-ounce size of Up & Up infant formula for $18.89;
• Jergens Ultra Healing lotion for $5 versus the same size 23.2-ounce Up & Up lotion for $4.14; and
• Tums antacid for $3.69 versus $2.49 for the same 96-count bottle size of Up & Up antacid.

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