CVS Unveils Just the Basics Store Brand

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February 24, 2011

CVS/pharmacy has launched Just the Basics, a new line of store brands household essentials with nearly 100 items across numerous categories including household, beauty, baby, personal care, grocery and beverages.

"We know our customers want the option to save where they can so they can spend where they want," said Grant Pill, vice president of merchandising for CVS/pharmacy, based in Woodsocket, R.I. "Just the Basics offers smart simplicity with a full line of basic products that customers need to get them through the day with even lower prices and the added convenience of shopping at CVS/pharmacy."

Home goods include paper towels, food storage bags, household cleaners, laundry detergent and light bulbs, while groceries include cereal, rice, seasonings, beverages and snacks. Personal care items include hair-, skin and oral-care products, shaving and hosiery.

Just the Basics, which are backed by the 7,100-store chain’s 100 percent satisfaction guarantee, are now available nationwide.

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