Sam's Club to Sell Select GNC Private Label Products

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March 1, 2011

Selling its private label product for the firs time in a warehouse club, General Nutrition Centers Inc. (GNC) will offer selected items at Sam's Club locations.

The offering will support Sam's Club's increased focus on health and wellness-oriented consumers through more robust offerings of natural supplements and sports nutrition items.

Approximately 400 Sam's Club locations will begin carrying two products in March ––2-pound containers of GNC Pro Performance AMP Amplified 100% Whey Protein for $18.98) and 1.7-pound bottle of GNC Total Lean Lean Shake, a diet product for $22.98. On the GNC web site the products retail for considerably more -- $27.99 and $29.99, respectively.

Throughout the year, GNC will rotate pallets of its top-selling items in select Sam's Club locations, focusing on robust and unique GNC private label formulas that will resonate with Sam's Club members, GNC said in a statement.

"At Sam's Club, we are committed to offering our members solutions that help them achieve their health and wellness goals," said Jill Turner-Mitchael, senior vice president, Sam's Club Health and Wellness. "Through this exclusive alliance with GNC, a leader in the nutritional products industry, our Sam's Club members will have access to this high quality brand of these popular dietary supplements at a great value."

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