H-E-B Contest Pits Store Brands Against National Brands

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March 8, 2011

San Antonio-based H-E-B launched its Texas Showdown Challenge that over the next month will pit some of the retailers store brands against top national brands.

The challenge is part of H-E-B’s two-week TexFest honoring Texas Independence Day. Each week in March H-E-B said it will put an H-E-B private label products up against a national brand product, and shoppers will decide in a taste-test which is best.

“Take the H-E-B Texas Showdown challenge,” the company wrote on its web site. “Each week in March, an H-E-B brand and a national brand product will face off. Taste-test and decide who comes out on top. Each week you submit your feedback, you'll be entered to win $4,000 cash and lots of Texas-sized prizes.”

The first competition featured was between Keebler Chips Deluxe cookies against H-E-B Chips Galore! As part of the promotion, H-E-B is also giving shoppers a free store brand equivalent product when they purchase the featured national brand.

Shoppers can provide their feedback on the products featured each week via a form on the retailer’s web site, which automatically enters the shopper into a drawing to win a variety of prizes, including cash, airline gift cards and H-E-B gift cards. No purchase is required for entry, and winners will be selected at random.

The grocer also has sampling events and cooking demonstrations scheduled during TexFest featuring its store brands products.

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