Wegmans' Basting Oil Wins Customers' Hearts

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March 8, 2011

Hands down, customer voted Wegman’s Basting Oil as their most favorite store brands product during the grocer’s Products We Love promotion.

Wegmans Food Markets celebrated the 10th anniversary of its Menu Magazine with the store brands contest, which generated more than 1,400 entries via the grocer’s blog and web site.

“We were overwhelmed by the wide range of products you’ve fallen in love with over the years. Everything from our Pasta Sauces to our Ultimate Chocolate Cake! But the overall Wegmans Brand favorite was our Basting Oil,” Courtney Briggs, coordinator of the Fresh Stories Blog wrote.

To enter the contest, shoppers had to first subscribe to Wegmans Fresh Stories blog and then in the comments section specify which of Wegmans store brands products they “fell in love with over the past decade and why.”

The contest ran through Feb. 28 and one winner -- Rhona M. from Syracuse, N.Y. -- was randomly selected as the winner of a gift basket filled with the Wegmans’ favorite store brands, valued at $150. Some products including the grocer’s 12-inch sauté pan, Basting Oil, Pumpkin Seed Oil, Thai Culinary Stock, Super Pasta and a $40 Wegmans’ gift card.

“I LOVE shopping at Wegmans. I could carry on about so many Wegmans brand items,” Rhonda M wrote. “During this crazy cold winter my favorite items are Wegmans Raspberry Organic Super Yogurt & Just Picked Frozen Raspberries! I can make myself a Super Smoothie everyday to get through this Syracuse winter.”

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