Carrefour Partners With Alliance Boots to Create Private Label Beauty Products

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

March 22, 2011

Carrefour, the world’s second-largest retailer ,has signed a long-term agreement to jointly develop private label beauty care products.

This alliance is intended to leverage the scale and geographical presence of Carrefour and the advanced beauty knowledge of the Boots contract manufacturing business (BCM) to build one of Carrefour’s core pillars --- the beauty category. Carrefour and Boots will also explore healthcare partnership possibilities in emerging geographies with a vision to further strengthening their cooperation, the French retailer said in a statement.

BCM will manufacture beauty products taken from Boots formulations, which will be sold under the Carrefour brand name, a Carrefour spokesperson told CosmeticsDesign-Europe.com. The spokesperson notes that the line will most likely include color cosmetics, skin care, hair care and bath and shower products.

“This new partnership with Boots is a major step forward for Carrefour. It will allow us to make a quantum leap in the beauty category,” said Lars Olofsson, Carrefour’s CEO. “This partnership will significantly enhance Carrefour’s attractiveness in a key category and should be a major contributor to become the preferred retailer.”

Read These Related Articles:

• CVS Unveils Nuance Beauty Line
• Mintel: Upper Income Shoppers Are Thriftier Cosmetics Buyers
• Walmart to Launch Eco-Friendly Cosmetic Line for Tweens
• Kroger Expands Private Label Beauty and Personal Care Line

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases