Fresh & Easy Imports New Frozen Gourmet Italian Pizzas

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

March 22, 2011

Fresh & Easy Neighborhood Market introduced a new line of handcrafted frozen artisan pizzas from Italy under the Gourmet brand, which was  introduced last month.

Retailing for $3.99. the pizzas are handcrafted in Visso, an Italian village outside Rome known for its extremely pure water from Monti Sibillini National Park. The pizza maker, who gives the pizzas a traditional, rustic Italian crust by double-proofing the dough, bakes the pizzas in a stone oven.

Pizza varieties include Margherita, with tomatoes, mozzarella cheese, and basil; Four Cheese, with mozzarella, edamer, emmanthal and gran moravia cheeses, and Italian balsamic vinegar from Modena, Italy; and Pesto & Arugula, a Liguria Region specialty featuring pesto made with basil, crushed garlic, grated hard cheese, and pine nuts and olive oil, all from Italy.

In addition to the new Gourmet pizzas, Fresh & Easy’s chefs have worked on innovative ways to develop Gourmet products, the company said in a statement. For example, Fresh & Easy uses the special sous-vide cooking method – which slowly cooks food at a slightly lower temperature in specially designed pouches to vastly improve flavor and texture -- for several of its entrees.

Fresh & Easy operates 165 stores in California, Arizona and Nevada.

Read These Related Articles:

• Aldi Embraces Flexible Packaging for Store Brand Frozen Entrees
• Wegmans Launches 'Special Blends'
• Arbor Investments Acquires Fieldbrook Foods Corp.
• Kroger and Walmart Store Brands Affected by Frozen Vegetable Recall
• J & J Snack Foods Acquires ConAgra PL and Branded Frozen Foods

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases