Raley's Roles Out Private Label All-Natural Chicken

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March 29, 2011

Raley’s grocery stores introduced its new all-natural private label chicken, including boneless and skinless breasts as well as other cuts.

Normally retailing for $3.97 a pound, the skinless and boneless Raley’s all-natural chicken retailed for $1.97 for six days following the role out last week.

“This tender, juicy chicken is minimally processed and has no artificial ingredients or preservatives,” the company wrote on its web site. “Instead of being plumped with an added sodium solution, this chicken is naturally delicious and a healthy option for your family.”

Other all-natural chicken cuts include boneless and skinless thighs, split breasts, drumsticks, thighs and leg quarters

The private label chicken is available at all of the company’s banners where customers can request free rub or marinade on any fresh meat, fish or poultry, according to the web site.

West Sacramento, Calif.-based Raley's owns and operates 131 stores in Northern California and Northern Nevada, including 83 Raley's Superstores, 21 Bel Air Markets, 22 Nob Hill Foods supermarkets, and 5 Food Source warehouse stores.

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