Associated Wholesale Grocers Adds Nutrition Keys on Private Label Products

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April 5, 2011

Associated Wholesale Grocers, distributor of Best Choice and Always Save private label food products, is adding front-of-pack nutrition keys to its packaging.

“Even though the label modification is strictly voluntary, we believe it is an important and essential step in helping consumers make healthy choices when making food purchases,” said Jerry Garland, president and CEO “This service will help our members who sell Best Choice and Always Save also demonstrate a commitment to their loyal customers that they too care about healthy lifestyles.”

The front-of-pack labeling will include nutrition keys that summarize important information from the nutritional facts typically found on the back or side panel of food products. The keys will include four icons with information on calories, saturated fat, sodium and sugars. Depending on the product and available space, it may include just the calorie icon, the company said.

“We are working with our design teams and well on our way to modifying the labels on the 3,000 food products that we distribute,” added Garland. “Certainly this doesn’t happen overnight, but we expect to start rolling out the first of the front-of-pack labels in the next 160 days and then continue on for the next 12 months.”

Associated Wholesale Grocers serves more than 2,500 stores in a 24 states.

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