H-E-B Expands Private Label Cane Sugar Soda Line

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

April 5, 2011

H.E. Butt Grocery Co. expanded its line of private pure cane sugar carbonated soft drinks to include three new flavors – Orange Burst, Wild Red and Old Fashioned Root Beer.

H-E-B Pure Cane Sugar Sodas, now available in bottles, were launched a while back with two flavors -- Original Cola and Dr. B.“The whole family will enjoy the crisp clean sweetness of a soft drink made with no high fructose corn syrup and pure cane sugar, like soft drinks used to be,” the company said on its web site

H-E-B’s new beverages are responding to consumer demand for more products made with natural sweeteners instead high fructose corn syrup, an ingredient some claim contributes to obesity.

Read These Related Articles:

• Costco Woos Washington Voters to Sell Liquor in Stores
• Trader Joe's Private Label World Revealed
• Campbell Soup Tempers Outlook Due to Private Label Competition
• Winn-Dixie Launches First NFL Co-Branded Bottled Water
• Safeway Expands the Refreshe Store Brands Label

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases