Sainsbury's Beauty Care Products to Comply With the Humane Cosmetics Standard

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

April 12, 2011

Sainsbury's is the first major supermarket in the U.K. to sign up all its private label health and beauty care products to the Humane Cosmetics Standard and be certified free from animal testing by the British Union for the Abolition of Vivisection (BUAV).

The international no-animal testing certification, symbolized by the Leaping Bunny trademark, will appear on all 200 of Sainsbury’s store brands health and beauty care products

"Animal welfare continues to be one of our customers' top concerns, so it is great news that we have been awarded BUAV certification,” said Judith Batchelar, director of Sainsbury's store brand. “We are very pleased to accept BUAV certification and to be able to offer this clear choice to our customers."

The Leaping Bunny logo will initially appear on all shower and hand care products and is scheduled to roll out across the entire category line throughout the year.

As well as guaranteeing that no product or ingredient has been tested on animals from a verifiable date, each BUAV's Humane Cosmetics Standard applicant must allow an independent audit throughout its supply chain to ensure that they adhere to their animal testing policy and criteria.

Read These Related Articles:

• CVS and Salma Hayek Win Beauty Award For Nuance
• Mintel: Scent and Moisturization Primary Consumer HBC Needs

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases