Safeway SVP Joe Ennen to Keynote Innovation & Marketing Summit

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April 21, 2011

Safeway Senior Vice President of Consumer Brands Joe Ennen will deliver the opening keynote presentation at the Store Brands Decisions Innovation & Marketing Summit July 18-19 in Chicago.

Recognized as one of the most progressive store brands retailers in North America, Safeway has been a pioneer in building out CPG capabilities for the purpose of driving growth.

"Joe has a unique perspective on the potential and future of store brands given his current role at Safeway and his previous experience managing major consumer products brands in the U.S. and the U.K. for Kellogg, ConAgra and Frito Lay," said John Failla, founder and president of Store Brands Decisions. "This opening keynote presentation will set the tone for dynamic and cutting-edge discourse at the Innovation & Marketing Summit, which we are excited to host."

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