Fresh & Easy Launches Eco-Friendly Household Line

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April 26, 2011

Fresh & Easy Neighborhood Market introduced Green Things, a new private label line of eco-friendly household cleaning and paper products, which uses natural cleaning agents and sustainable paper resources.

The household cleaners are made with plant-based formulas that are biodegradable and pH-neutral, according to the company. They are also made without chemicals such as 1,4-dioxane, phosphates, dyes or perfumes.

“All Fresh & Easy Green Things household cleaners meet high standards for health and environmental safety and are certified by the Environmental Protection Agency as part of its Design for the Environment program,” the company said in a statement.

New household cleaning items include Ultra Dish Liquid (Grapefruit and Pear) retailing for $1.99 for 25 fluid ounces; All Purpose Cleaner, $2.49 for 22 fluid ounces; Window & Glass Cleaner, $2.49 for 22 fluid ounces; Toilet Bowl Cleaner, $2.49 for 24 fluid ounces, Automatic Dish Gel, $3.49 for 40 fluid ounces and Laundry Detergent (Lavender and Lemongrass), $8.99 for 100 fluid ounces.

“Green Things paper products are made from 100% recycled paper, with a minimum of 80% post-consumer content. To make the products, office paper waste, old newspapers and magazines are collected and mixed with hot water, pulped, screened, filtered, washed and then whitened without chlorine bleach,” according to the company. “The pulp is then pressed, dried and converted into our Fresh & Easy Green Things paper products and are packaged in a plastic film that degrades in just 18 months.”

Paper products include Bath Tissue (4 Roll) retailing for $2.79, Bath Tissue (12 Roll), $6.99; Paper Towels (1 Roll), $1.79; Paper Towels (6 Roll), $4.99; Napkins (200 Count), $1.59; Facial Tissue Cube (85 Count), $1.29.

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