Kroger to Debut Port Republic Beer

April 26, 2011

kroger store front Next month, Cincinnati-based Kroger Co. is adding a premium brew to its already impressive roster of private label beers.

The new Port Republic brand will be offered in lager and light varieties, and will retail for $21.99 for a 30-can case, according to a Supermarket News report. Single cans will reportedly retail for $1.49.

The Winery Exchange based in Novato, Calif., is manufacturing the beer for Kroger. Other private label beer brands Kroger carries include Latin-styled beer Caguama, Dutch beer Hollande 1620, and craft beer Tap Room 21 offered in five varieties.

SBD Views: Kroger’s move into premium store brand beer provides further evidence that categories Nielsen considered untouchable for store brands in fact offer tremendous opportunity. -- John Failla for Store Brands Decisions

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Keywords: private label beer

Comments (1) - Post a Comment

It's nice to see that our local Krogers is expanding their already vast supply of fine crafted beers, Port Republic is another unique beer that can be enjoyed at a fair price and is available where ever u see Kroger! Thanks for the research, and keep up the good work

Gina at 11:27pm EST - February 29, 2012

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