West Liberty Foods Adds New Private Label Packaging Option

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May 3, 2011

West Liberty Foods unveiled its new Peel & Reseal packaging system available nationwide for private label customers.

The packaging can be opened and closed multiple times while maintaining its seal, and uses 33.7 percent less plastic than the leading grocery retail tray package and tubs, the company said in a statement.

“Research has shown that resealable packaging is one of the consumer's top priorities,” said Michael Quint, chief customer officer for West Liberty Foods. “Now retailers will be able to offer that convenience to customers with their private label sliced meat programs.”

The packaging will be available in a rectangle configuration with or without hang tab for fluffed deli meats or individually quick frozen products. It will also be available in D-shaped configurations allowing for easy removal of meat slices without tearing.

Packages can be configured to hold from 7 to 16 ounces of product including turkey, chicken, ham, roast beef, breakfast sausage, chicken strips, and beef strips. The packaging can also accommodate four-color print labeling and can be designed horizontally or vertically.

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