PLMA Show to Debut Latino Store Brand Pavilion

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June 14, 2011

The Private Label Manufacturers Association plans to introduce a new Latino pavilion at its trade show in November in Chicago.

The Viva Latino pavilion will showcase and reflect Latino and Hispanic traditions, tastes and preferences, including products with Spanish and dual-language packaging and those that cross ethnic lines to appeal to mainstream shoppers as well.

The latest market research and product trends also will be addressed in a series of special seminars and workshops at the PLMA Show.

One out of every six Americans today are Latino or Hispanic, the U.S. Census Bureau reported in March, and the Latino-Hispanic population grew by 43 percent over the past decade, accounting for more than half of the total U.S. population growth since 2000.

“Latino and Hispanic consumers are spreading more widely across the U.S. and not limited to the regions with long-established communities such as California, Texas, Florida and New York,” said PLMA President Brian Sharoff, noting that Latino populations in Kentucky, Alabama, Mississippi, Arkansas, South Carolina and North Carolina more than doubled since the 2000 census.

PLMA noted that major retail chains such as H-E-B, Publix, Kroger, Food Lion, Food 4 Less, Nash Finch and Stop & Shop “are creating new market strategies to address the growth opportunities, while regional supermarkets like Fiesta, Vallarta and Sedano’s are also looking to extend their reach and better serve the expanding Latino and Hispanic markets.”

SBD Views: This is a smart move by PLMA that we think will be well received by retailers and suppliers alike. -- John Failla for Store Brands Decisions

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