Retailer Panel Added to Store Brands Decisions' Summit

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June 14, 2011

Registration for the inaugural Store Brands Decisions Innovation & Marketing Summit has passed the 200 mark, and two special sessions at the event have been added, including a retail panel featuring Sam’s Club, OfficeMax and Loblaw.

Maurice Markey, Sam's Club

“We’re very pleased at the registration response to the summit as we’re 50 percent ahead of what we originally planned and we still have a month to go before the event,” said Store Brands Decisions’ Founder John Failla. “We’re working with the host hotel this week to ensure we can accommodate everyone who wants to attend the summit and stay at the Intercontinental Chicago O’Hare hotel on July 18th and 19th.”

A special closing session titled “Driving Store Brands Innovation” will feature a panel of retailers who will discuss the key themes of the event. The panel will be moderated by Failla and will include Katherine Lenhoff, vice president process and technology, innovation and strategy, brands for Loblaw; Maurice Markey, vice president proprietary brands for Sam’s Club, and Kurt Denman, director brand development for OfficeMax.

Katherine Lenhoff, Loblaw

In cooperation with the Global Packaging Project, a new session has been added to the program that will address this landmark global packaging initiative, which will be presented by Kim Lymn, senior packaging manager for Target and Roger Zellner, director RD&Q sustainability at Kraft Foods. The presentation will provide an overview of plans for this initiative including insight on how extended producer liability issues will impact the store brands market. “We’re thrilled to be collaborating with the Global Packaging Project to provide the first look at this important initiative and how it will impact the store brands market,” Failla said.

Ryan Briggs, Supervalu

In other summit news, panelists have been announced for the special presentation by the Food Marketing Institute titled “A Roadmap for Enhanced Collaboration: FMI’s Private Brands Needs Assessment.” The panelists are Ryan Briggs, director private label development, innovation and strategy, brands for Supervalu; Kevin Hunt, Co-CEO of Ralcorp; and Edward Salzano, executive vice president, DiLestri Food & Beverage.

“We think the strong industry response to this event is a reflection of the extraordinary programming that has been shaped by the Summit Retailer Advisory Board,” Failla said. “Our objective all along was to raise the bar for events serving the store brands market.”

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