Winn-Dixie Reintroduces Bottled Water to Benefit Wounded Soldiers

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June 14, 2011

Jacksonville, Fla.-based Winn-Dixie Stores Inc. reintroduced a commemorative bottled water to raise funds for the Wounded Warrior Project (WWP), a non-profit organization that helps veterans injured in the wars in Iraq and Afghanistan.

For every 24-pack sold through the Independence Day weekend, 10 cents will be donated to the organization, up to a total of $100,000.

"The proceeds from this program will help injured veterans regain what they have lost in service to our country," said Mary Kellmanson, Winn-Dixie group vice president of marketing. "This is an excellent opportunity for Winn-Dixie and our guests to show support for the brave men and women who've dedicated their lives to defending freedom."

This is the second consecutive year Winn-Dixie is selling the specially packaged water to assist WWP. Each case is wrapped in patriotic packaging featuring the U.S. flag and a bald eagle. Each bottle carries the Wounded Warrior Project's logo of a soldier carrying a wounded comrade.

A 24-pack case of the bottled water sells for $3.99 and is now available in all of the grocer's 484 stores.

"We are thankful to Winn-Dixie for their continued support of those servicemen and women who have sacrificed so much," said Steve Nardizzi, executive director of WWP. "This product helps raise awareness of the needs of the more than 44,000 of our nation's service members have been physically wounded in the war on terror, and the more than 300,000 who are recovering from invisible wounds of war, including post traumatic stress disorder, major depression, and traumatic brain injury."

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