Sainsbury's Cuts Store Brands Packaging by 26.4 Million Pounds

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June 21, 2011

Sainsbury's has cut its store brands packaging levels by 26.4 million pounds over the past year, putting the company well on its way to hitting its corporate target to reduce packaging by one-third by 2015.

The reduction translates into 7 percent of packaging that has been removed from the U.K. retailers’ store brands through new packaging design. This equates to an 11 percent reduction over the past two years, according to a company statement.

"Excess packaging is one of the top concerns among customers, so it is a real priority for us,” said Stuart Lendrum, Sainsbury's head of packaging. “It is vital that we strike the correct balance between ensuring packaging is functional and reducing the volume we use. By cutting small amounts of material from high-volume products, we can make a tremendous difference to the amount of packaging on our shelves."

Sainsbury's has made hundreds of changes to its packaging over the past year. For example, it reduced the size of its Taste the Difference ready meals outer sleeves by 45 percent, leading to a saving of more than 12.1 million pounds of cardboard each year.

Further reductions will be introduced through the re-launch of 6,500 other store brands products over the next 12 months, according to company executives.

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