Walmart Launches Exclusive Nickelodeon Line

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June 21, 2011

Nickelodeon’s first products from Victorious -- the network’s latest hit live-action comedy series – will be sold exclusively at most Walmart stores in the U.S. and Canada, beginning this month.

Victoria Justice,          played by Tori Vega.

The line includes more than 250 Victorious-themed products, including apparel, accessories, entertainment, and school supplies, which will be available at most Walmart stores during a special back-to-school window from July to September 2011.

Currently in its second season, Victorious follows teenager Tori Vega (Victoria Justice) who attends the prestigious performing arts high school, Hollywood Arts. The series, a co-production with Sony Music, features original songs performed by Justice and the ensemble cast. Since its launch last April, Victorious has been the number-one program in its timeslot on all TV with kids 6-11, tweens 9-14, and teens 12-17, reaching 14.4 million kids, 15.1 million, according to Nikelodeon.

As part of its back-to-school event, Walmart will present a special "Soundcheck" concert, starring Victoria Justice and the cast of Victorious, on their in-store SmartNetwork TV August 6 and on walmart.com after the SmartNetwork debut. Walmart will also carry the Victorious: Season One, Volume One DVD beginning July 5, as well as the Victorious CD soundtrack and a special Nickelodeon CD featuring live-action stars from Nick's popular shows, which will be available exclusively at Walmart. Both CDs will be released on August 2.

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