July 2011 News Center
July 26, 2011
Google: Marketing Store Brands Online
Take a page from consumer packaged goods companies’ digital marketing strategies and tactics or risk losing the customer.
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July 26, 2011
Safeway's Q2 Margin and Market Share Slide Overshadow Store Brands Gains
The launch of Open Nature and significant store brands growth are marginalized by soft overall second quarter sales and margins.
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July 26, 2011
Nielsen: Strategies to Boost Store Brands Market Share
Although store brands unit share has been relatively flat since 2009, Nielsen outlined how retailers can continue to leverage and grow sales and market share.
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July 26, 2011
Consumer Perceptions of Store Brands Still Strong, But National Brands Gain Ground
Globally, store brands ratings declined somewhat in the areas of environmental friendliness, quality, trustworthiness, uniqueness and innovation.
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July 26, 2011
Mintel: Upper Income Shoppers Are Thriftier Cosmetics Buyers
One-third of shoppers said they are buying store brands cosmetics more now than they did this time last year.
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July 26, 2011
Fresh & Easy Adds New Gourmet Meals
Four meals are packaged and marketed as Gourmet for Two, retailing for under $10, and feature international and spicy flavors.
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July 26, 2011
Olive Oil Web Site Launches Online Private Label Program
Similar to the wine industry, the site allows retailers to create custom "shiners," unbranded bottles of olive oil or vinegar, for later rebranding.
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July 20, 2011
From the Summit: A Roadmap to Store Brands Success
Presenters on Day 2 of the Store Brands Decisions Innovation & Marketing Summit outlined trading partner collaboration strategies, how to grow store brands and connect with today’s shopper.
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July 19, 2011
From the Summit: Building Shopper Centric Store Brands Models
For the industry to reach its potential, investment in innovation and consumer insights must be made, consistency and quality must be rigorously adhered to, and online strategies devised, according to Day One summit presenters.
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July 19, 2011
Live Blog Day 2 from the Innovation & Marketing Summit
July 19, 2011, 8:05 AM. Day 2 of the Summit saw the presentation of an avalanche of data covering everything from consumer habits to category growth. And recommendations on how to use that data in everything from measuring KPIs to creating store displays.
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July 19, 2011
Ralcorp Spins Off Post to Thwart ConAgra Foods Acquisition
Once the transaction is complete, shareholders will hold interests in two standalone, publicly-traded companies – Ralcorp and Post Foods.
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July 19, 2011
Private Label Gains Ground With Price-Conscious Consumers
Rising food and gas costs, smaller package sizes spur customers to seek quality and value in store brands.
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July 19, 2011
UK Grocery Retailers Revamp Store Brands
From value retailers to the extreme up-market, British supermarkets pour energy and dollars into improving profitable store brands.
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July 19, 2011
Rite Aid Adds New Thrifty Ice Cream Flavors, Products
The nostalgic brand is available at most California Rite Aid stores in hand-dipped cones or take-home containers.
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July 19, 2011
A&P Launches Mid-Atlantic Country Farms Brand
All the products are raised by family-owned farms that use humane and sustainable farming methods.
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July 19, 2011
Parent's Choice to Award a Scholarship in a New Sweepstakes
Created in partnership with PBM Products, the sweepstakes runs through August 15.
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July 18, 2011
Live Blog Day 1 from the Innovation & Marketing Summit
The first day covers the future consumer, the need for consistent quality and the power of emotional marketing.
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July 14, 2011
Kroger Launches Branded Baby Web Site for Moms
Tied to its Comforts private label baby line, Kroger’s new web site features parenting advice and insights from “chief comforts mom” Paula Andruss.
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July 12, 2011
Family Dollar Private Label Sales Up 22 Percent YTD
Under significant margin pressure in the third quarter, the discount chain’s expanding private label program is a bright spot.
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July 12, 2011
Supervalu Hosts Cookouts to Promote Stockman & Dakota Private Label Meat
Celebrity Grill-Off Showdowns raised more than $10,000 that will be donated to local charities.
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July 12, 2011
SUMMIT PREVIEW: Consumer Insights Driven Merchandising
Tools to stimulate category growth are innovation, expanding shopper visits, promotions and marketing, according to Martin Cregg of ChaseDesign.
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July 12, 2011
Procter & Gamble Sues German Private Label Soapmaker for Copycat Design
The lawsuit seeks to stop Luhns from violating P&G's intellectual property and selling the infringing products.
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July 12, 2011
Harris Teeter Launches Exclusive Private Label Craft Beer
Barrel Trolley beer will include three varieties – Belgian White Ale, Pale Ale and Amber Ale.
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July 12, 2011
Tesco Brings Private Label Brand from U.S. Fresh & Easy to the U.K.
Tesco and its U.S. subsidiary appear poised to share private label innovation in the future with two recent examples of such exchanges.
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July 12, 2011
7-Eleven Expands Private Label Wine
The company invited vintners to submit their juice for two rounds of tastings, where the retailer narrowed the field from six to three and ultimately the winner.
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July 12, 2011
FMI Attempts to Limit Scope of Menu Labeling Law
The menu labeling law passed by Congress was never designed for or intended to affect supermarkets, according to FMI.
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July 8, 2011
SUMMIT PREVIEW: Using the Store Banner to Endorse Private Label Architecture
Most European retailers today use the store banner to endorse their private label offering, a strategy that could also work for U.S. retailers and help them direct consumer shopping behavior inside the store, according to consultant and author Koen de Jong.
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July 7, 2011
Kroger Revamps Banner PL Brand
The redesigned mid-tier brand is presented on rich blue packaging with a new tag line: “From Our Family to Yours, " but certain competitive categories such as snacks break brand architecture format.
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July 7, 2011
Consumers Embrace Varied Cost Saving Tools to Tighten Spending
Private label purchases, sticking to shopping lists and coupons –both print and digital – reign supreme among consumers who are still deeply concerned about the economy, according to SymphonyIRI Group.
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July 7, 2011
Social Media to Expand Reach of the Innovation & Marketing Summit
Store Brands Decisions offers three social media avenues during the Innovation & Marketing Summit, encouraging attendees and readers to not only join, but also shape, the conversation.
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Most Read
Nielsen and NPD Offer Opposing Views About Private Label Prospects
Kroger Relaunches Its Private Selection Brand
Walmart Canada Debuts BBQ Collection
Guest Columns
Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings
Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.
Source: Tetra Pak Inc.
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
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