Welcome guest!    Login or Register

Carrefour Seeks Dramatic PL Expansion

SHARE: Email to a ColleagueEmail Print This ArticlePrint Share on LinkedInLinkedIn Share on FacebookFacebook Share on TwitterTwitter

July 7, 2011

France’s Carrefour plans to increase its private label market share from its current 25 percent to 40 percent with the help of new product introductions this year and consumer marketing programs.

In addition to a packaging redesign, the retailer plans to add more than 1,500 new products by the end of the year, according to a Planet Retail report.

The goal of reaching a 40 percent share of sales was declared recently by CEO Lars Olofsson.

As part of a consumer marketing campaign, Carrefour is inviting shoppers to help select new packaging design and new product recipes. In late August, the retailer plans to launch a televisions ad campaign announcing the programs, which will kick off Sept. 1.

Products that are consumer approved will feature a new logo with the message: "Inspired, tested and approved by the Carrefour panel test,” according to the report.

 

« View All Articles

Most Read

Guest Columns

Innovation is Key to Dairy's Future Here and Abroad

Innovation is Key to Dairy's Future Here and Abroad

Innovation in product formulation, processing and packaging, will create new consumption occasions in the waning U.S. milk category.

Source: Tetra Pak Inc.

Leveraging Shopper Insights to Build Store Brands

Leveraging Shopper Insights to Build Store Brands

Consumer preferences are shifting from big brands to lifestyle brands, which means store brands need to connect emotionally with shoppers and retailers must build a strong point of difference for their brands.

Source: GROUP360 Worldwide

Partnering With Retailers: Advice for the Savvy Salesperson

Partnering With Retailers: Advice for the Savvy Salesperson

How private label suppliers can better collaborate and partner with retailers to mutually improve the business.

Source: Mary Rachide

See All Guest Columns »

Press Releases