Welcome guest!    Login or Register

Carrefour Seeks Dramatic PL Expansion

SHARE: Email to a ColleagueEmail Print This ArticlePrint Share on LinkedInLinkedIn Share on FacebookFacebook Share on TwitterTwitter

July 7, 2011

France’s Carrefour plans to increase its private label market share from its current 25 percent to 40 percent with the help of new product introductions this year and consumer marketing programs.

In addition to a packaging redesign, the retailer plans to add more than 1,500 new products by the end of the year, according to a Planet Retail report.

The goal of reaching a 40 percent share of sales was declared recently by CEO Lars Olofsson.

As part of a consumer marketing campaign, Carrefour is inviting shoppers to help select new packaging design and new product recipes. In late August, the retailer plans to launch a televisions ad campaign announcing the programs, which will kick off Sept. 1.

Products that are consumer approved will feature a new logo with the message: "Inspired, tested and approved by the Carrefour panel test,” according to the report.

 

« View All Articles

Most Read

Guest Columns

From Shelf to Cart: A Brief Yet Complex Journey

From Shelf to Cart: A Brief Yet Complex Journey

To improve the chances of getting your products in shopper carts, keep visibility, shopability and relevance top of mind as you assess store brands, packaging and design.

Source: GROUP360 Worldwide

The Underemployed as High-Value Shopper Target (Really!)

The Underemployed as High-Value Shopper Target (Really!)

Store brands can play a great role in helping the underemployed weather their financial storm, offering quality and value products that help stretch scarce dollars.

Source: GROUP360 Worldwide

Solving the Store Brand Leader Dilemma

Solving the Store Brand Leader Dilemma

Management often faces a dilemma about what type of leader to select – the internal retail rising star or the proven CPG executive from outside the company. Find out how both can work.

Source: KalypsoLP

See All Guest Columns »

Press Releases