Cott Licenses pTeroPure Technology From ChromaDex

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July 7, 2011

Cott Beverages Inc. and ChromaDex Inc. have entered into a licensing and supply agreement for the joint development of a clinically-backed, proprietary ingredient blend for the food and beverage, nutraceutical and cosmetic markets.

"This agreement provides Cott access to ChromaDex's pTeroPure platform and establishes a relationship with a science-based leader in the nutraceutical industry," remarked Doug Lynch, vice president of Business Development of the Star PhytoNutrients division of Cott. "We are excited to partner with ChromaDex, a name synonymous with both quality and science, and license its technology as part of our commitment to offering novel, best-in-class ingredients to our customers."

pTeroPure is an ultra-pure formulation of pterostilbene, a compound found in blueberries that reportedly has multiple health benefits. pTeroPure was recently named the 2010 North American Most Promising Ingredient of the Year by independent research company Frost & Sullivan.

Star PhytoNutrients develops and markets value-added botanical, fruit, antioxidant and highly functional ingredients, specializing in juice concentrates, fruit powders, and fruit extracts for use in food, beverages, nutraceuticals and cosmeceuticals. With a full line of ingredients derived from cranberries, the number one botanical ingredient in North America, Star PhytoNutrients has developed proprietary technologies for enhanced product functionality.

"For ChromaDex, this agreement represents a great opportunity to license our growing portfolio of intellectual property to a recognized market leader in the consumer goods industry," said ChromaDex President Bill Spengler. "Cott's market presence, distribution strength, consumer experience, and commitment to products with enhanced functionality and health benefits make it an exceptional partner as we continue to commercialize our pipeline of technology."

ChromaDex is a natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food and beverage, cosmetic and pharmaceutical industries.

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